Sharing What We Learn — In Games, Tech, and Beyond

Three Key Insights for B2B SaaS PMs Preparing for Global Expansion

Written by BACKND Product Manger Sunny, 18 April 2025 Conversations That Start with "People" When I first prepared for an overseas business trip, my head was filled with one goal: “Let’s promote our product to the global market.” I memorized technical pitches, highlighted our competitive edge, and

[BACKND Tips!] Understanding Player Types: Find Your Marketing Direction in Mobile Game

Game markets are flooded with various games of different genres. 💁‍♂️: Among these flooded games in the market, do game players download and play games randomly? Just as games have unique characteristics based on their genres, players who engage with these games have their own tastes and characteristics. Understanding and classifying

"What is Your Game Developed With?" – The History of Game Engines

Written by Game Trendsetter Maci, 4 April 2025 🕒 What is your game developed with? You have 3 seconds. 3, 2, 1... 90% of the developers I’ve met would answer Unreal Engine or Unity. Occasionally, I hear Cocos2d, Godot, or HTML5 as well, and these responses have been increasing recently.

5 Key Compliance Considerations for Video Games in 2025

Introduction As online gaming continues to grow, so too does the complexity of compliance with child safety and data privacy laws. Regulations such as COPPA(Children's Online Privacy Protection Rule) in the U.S., GDPR(General Data Protection Regulation) in Europe, and emerging laws across Asia and South

Journey to Optimize Network Usage (Part 2)

Written by Devops Traveler Tales, 05 March 2025 In Part 1, we explored when network costs occur and what factors contribute to their high expenses. However, at BACKND, optimizing network usage isn't just about reducing internal infrastructure costs. So, what benefits do customers gain when BACKND optimizes its

Journey to Optimize Network Usage (Part 1)

Written by Devops Traveler Tales, 18 February 2025 All resources are limited. We build our services using these finite resources, and we pay for every bit of them. Today, I’d like to talk about these limited resources and their associated costs—specifically, network usage. Among the many resources, network

A Guide to Entering the South Korean Game Market for Global Developers [Series 2] - Korean Gamer Trends and Spending Patterns (Part 2)

Written by Finance Person jhin, 11 February 2025 ⏰ Previously, we explored ‘Platform Usage Rates by Gender in the Korean Gaming Market’. If you haven’t read it yet, I highly recommend checking it out first—this will make today’s topic even more engaging and easier to understand! Here’s

A Guide to Entering the South Korean Game Market for Global Developers [Series 2] - Korean Gamer Trends and Spending Patterns (Part 1)

Written by Finance Person jhin, 04 February 2025 ⏰ Quick Recap Previously, in [Key Features of the Korean Game Market], we covered: (1) Market Size and Growth of the Korean Game Industry (2) Distribution of the Korean Game Market by Platform (3) Korean Game Market Imports by Country and Game Genre

Key Product Management Concepts Every B2B PM Should Know

Written by BACKND Product Manger Sunny, 17 January 2025 Why Do We Work This Way? Many companies emphasize Lean Startup and Agile Methodology, pursuing strategies for rapid growth through frequent experimentation. However, BACKND operates differently, which often raises a few questions: “We work with a Chapter-based structure. Is this really

Analyzing the Korean Google Play Store: Top 100 Popular Games

Written by Brand Pixie Mini, 7 January 2025 Introduction The Korean gaming market is known as the fourth-largest in the world, following the United States, China, and Japan. Considering that Koreans make up only about 0.06% of the global population, this figure becomes even more astonishing! Korean the nation

[BACKND X KAIST] Introduce BACKND-TS dataset for modeling uplift in continual learning scenarios!

In 2023, we have conducted research on uplift modeling with Graduate School of AI, KAIST, one of the causal inference. In the process, we started the study with consent from some customers who are using our service(BACKND) to provide and disclose data, and We have achieved great results that

The Keys to Game Success: FTUE, Live-ops and Community

Written by Game Trendsetter Maci, 18 December 2024 “To those who share my memories and dreams of gaming: create even more successful games.” My first gaming memory is of playing Super Mario Bros 3, a game developed by Nintendo. The game console I received for Christmas seemed more like a