Written by Game Business PM : Nick.L, 5 June 2025 Today I’d like to share my experience visiting PlayX4 2025, held from May 22 to 25 at KINTEX in Goyang-si, South Korea. This article highlights the other half of the event 'The B2B exhibition floor.' I’ll
Written by Game Business PM : Nick.L, 5 June 2025 Today I’d like to share my experience visiting PlayX4 2025, held from May 22 to 25 at KINTEX in Goyang-si, South Korea PlayX4 is one of Korea’s leading game expos, bringing together console, indie, mobile, and retro games
Written by Game Trendsetter Maci, 9 May 2025 Introduction: How Mobile Games Became Daily Habits "Why did I open this game again today?" What drives us to play the same game day after day? At the end of a long day, we instinctively tap on a familiar app
Written by BACKND Product Manger Sunny, 18 April 2025 Conversations That Start with "People" When I first prepared for an overseas business trip, my head was filled with one goal: “Let’s promote our product to the global market.” I memorized technical pitches, highlighted our competitive edge, and
![[BACKND Tips!] Understanding Player Types: Find Your Marketing Direction in Mobile Game](/content/images/size/w600/2025/04/--1.png)
Game markets are flooded with various games of different genres. 💁♂️: Among these flooded games in the market, do game players download and play games randomly? Just as games have unique characteristics based on their genres, players who engage with these games have their own tastes and characteristics. Understanding and classifying
Written by Game Trendsetter Maci, 4 April 2025 🕒 What is your game developed with? You have 3 seconds. 3, 2, 1... 90% of the developers I’ve met would answer Unreal Engine or Unity. Occasionally, I hear Cocos2d, Godot, or HTML5 as well, and these responses have been increasing recently.
Introduction As online gaming continues to grow, so too does the complexity of compliance with child safety and data privacy laws. Regulations such as COPPA(Children's Online Privacy Protection Rule) in the U.S., GDPR(General Data Protection Regulation) in Europe, and emerging laws across Asia and South
Written by Devops Traveler Tales, 05 March 2025 In Part 1, we explored when network costs occur and what factors contribute to their high expenses. However, at BACKND, optimizing network usage isn't just about reducing internal infrastructure costs. So, what benefits do customers gain when BACKND optimizes its
Written by Devops Traveler Tales, 18 February 2025 All resources are limited. We build our services using these finite resources, and we pay for every bit of them. Today, I’d like to talk about these limited resources and their associated costs—specifically, network usage. Among the many resources, network
![A Guide to Entering the South Korean Game Market for Global Developers [Series 2] - Korean Gamer Trends and Spending Patterns (Part 2)](/content/images/size/w600/2025/02/--6.png)
Written by Finance Person jhin, 11 February 2025 ⏰ Previously, we explored ‘Platform Usage Rates by Gender in the Korean Gaming Market’. If you haven’t read it yet, I highly recommend checking it out first—this will make today’s topic even more engaging and easier to understand! Here’s
![A Guide to Entering the South Korean Game Market for Global Developers [Series 2] - Korean Gamer Trends and Spending Patterns (Part 1)](/content/images/size/w600/2025/02/--1.png)
Written by Finance Person jhin, 04 February 2025 ⏰ Quick Recap Previously, in [Key Features of the Korean Game Market], we covered: (1) Market Size and Growth of the Korean Game Industry (2) Distribution of the Korean Game Market by Platform (3) Korean Game Market Imports by Country and Game Genre
Written by BACKND Product Manger Sunny, 17 January 2025 Why Do We Work This Way? Many companies emphasize Lean Startup and Agile Methodology, pursuing strategies for rapid growth through frequent experimentation. However, BACKND operates differently, which often raises a few questions: “We work with a Chapter-based structure. Is this really