Product Management
Written by BACKND Product Manger Sunny, 3 July 2025 Itâs like an old friend who suddenly looks stylish after a new haircut and a fresh outfit. Our BACKND team made this dramatic transformation in just 5 days! Same product, completely different first impression! If youâve worked on a
Product Management
Written by BACKND Product Manager, Whaley, 18 June 2025 We Need to Choose What Matters Most There is so much we want to do. Every single BACKND customer matters deeply to us. We want to lift each of them higher. It is hard for us to overlook even the smallest
Product Management
Written by BACKND Product Manger Sunny, 18 April 2025 Conversations That Start with "People" When I first prepared for an overseas business trip, my head was filled with one goal: âLetâs promote our product to the global market.â I memorized technical pitches, highlighted our competitive edge, and
Product Management
Written by BACKND Product Manger Sunny, 17 January 2025 Why Do We Work This Way? Many companies emphasize Lean Startup and Agile Methodology, pursuing strategies for rapid growth through frequent experimentation. However, BACKND operates differently, which often raises a few questions: âWe work with a Chapter-based structure. Is this really
Product Management
In Survival to Thrival, Bob Tinker highlights that The determination of whether youâve achieved PMF comes from customers and the sales team, not the founders or the product development team. As emphasized in the book, a must-read for anyone in B2B sales, the team that plays the most critical
Product Management
The Challenge of B2B Product Testing In today's fast-paced business landscape, A/B testing is often highlighted as a key strategy for growth and success. However, most of the available resources tend to focus on B2C (business-to-customer) products. Why is that? There are several reasons why B2B (business-to-business)