Product Management
Written by BACKND Product Manger Sunny, 17 January 2025 Why Do We Work This Way? Many companies emphasize Lean Startup and Agile Methodology, pursuing strategies for rapid growth through frequent experimentation. However, BACKND operates differently, which often raises a few questions: “We work with a Chapter-based structure. Is this really
Product Management
In Survival to Thrival, Bob Tinker highlights that The determination of whether you’ve achieved PMF comes from customers and the sales team, not the founders or the product development team. As emphasized in the book, a must-read for anyone in B2B sales, the team that plays the most critical
Product Management
The Challenge of B2B Product Testing In today's fast-paced business landscape, A/B testing is often highlighted as a key strategy for growth and success. However, most of the available resources tend to focus on B2C (business-to-customer) products. Why is that? There are several reasons why B2B (business-to-business)